We are in the coffee business out of pure passion and dedication.

It is our intention to bring to your palate the best expression of aromas and flavors from the coffee lots we select, to honour the coffee farmers' hard work.
We promote full transparency and traceability of each single lot and work hard to constantly improve ourselves to be a source of inspiration and innovation for the entire industry.
Coffee is truly our passion; it is indeed our life!

Rubens Gardelli – Founder, Head Roaster

Rubens is the definition of the self-made man, and it is not the pursuit of sales or fame, but the passion and curiosity that has driven his coffee company from the ground up. He grew up in his parents’ cafe but really discovered his interest in the world of coffee by experimenting with roasting as an adult who, at the time, was quite down on his luck. He knew it was time to make a change and to dive into something completely different if he wanted to get out of his slump. He bought a 50 g roasting machine, and with an open mind and no previous experience or knowledge of the “rules of roasting,” he was free of any boundaries and used his senses and creativity to guide him in his trials. 

He is a nerd when it comes to investigating the botanical and cultural aspects of coffee. He’s also very picky in his work, which he really doesn’t regard as work at all – he could be out dancing or tasting new coffees and having the same amount of fun. In 2014, he entered his first competition for pleasure, but hasn’t stopped winning since – he became the 2018 World Coffee Roasting Champion and regards this honour as an expression of his passion. His self-taught approach and drive to compete has brought him to the forefront of the specialty coffee industry, and from that 50g roaster, to a 300g then a 700g self-built machine, to a 5kg roaster and currently a 15kg machine, he has worked his way to the top the old-fashioned way – from the heart.

Even though his business has been growing, he still roasts every batch of Gardelli Specialty Coffees personally to ensure perfection in every bag.


*****WCE World Coffee Roasting Champion*****

2nd place 2017 WCE Italy Brewers Cup competition video
1st place 2017 WCE Italy Coffee Roasting Championship
1st place 2016 WCE Italy Coffee Roasting Championship
World Brewers Cup 2015 PROJECT
(single-tree lot, embryo-focused process, manual hulling) competition video
1st place 2015 WCE Italy Brewers Cup  competition video
1st place 2015 WCE Italy Coffee Roasting Championship 
2nd place 2014 WCE World Brewers Cup competition video

1st place 2014 WCE Italy Brewers Cup  competition video

1st place 2014 WCE Italy Coffee Roasting Championship interview

Cinzia Valli – Order Manager

Cinzia, the mother of our founder, helps in the roastery by packing and labelling each bag by hand and fulfilling your orders.

All of her sacrifices and all of her work-filled days just to take good care of her son are now paying off. 
She’s a very proud mom and the woman behind Gardelli Specialty Coffees. She is always supporting her son and still working many hours but always with a pretty smile on her face!  She is a lover of art and culture: she loves travelling, visiting art museums and she has a great sense of style and an eye for fashion, and even named her only son Rubens after one of her favorite painters. She is an integral part of our team and her contributions are indispensable to the success of our ever-growing company. 

Veronica Maltoni – Marketing Manager

Veronica loves discovering new things and doesn’t limit herself to that which is within eyeshot. It is this curiosity has led her to new experiences and connections, as the one she has with GSC. Until 6 years ago she only drank tea; she hated the flavor of coffee because she only knew that of the classic Italian robusta. But one day she randomly discovered an equally curious guy in her hometown who worked with coffee and sold equipment to make filter coffee. She was really struck by his way of doing things, his enterprising spirit, and how he was unshaken by challenges. Rubens told her how he had won awards for his coffee and how there is an entire world that revolves around specialty coffee. Obviously she had to investigate. She started to buy bags of coffee and photograph them (as she is a photographer by trade), then upload them to Instagram. Rubens saw the photos and after a few years they started to collaborate sporadically, until he finally asked her to join his team. 

Elated and in need of a change, Veronica accepted and is currently responsible for marketing which is mainly composed of mail marketing and keeping website organized with new products. She loves being a part of GSC and is growing so much professionally, working next to Rubens who is a perfectionist and always pushing her to do better. At the same time she’s got the freedom to manage her own time, split between work and being a mother to her son Valentino, a wonderful 5-year-old which whom she loves to spend her free time. He loves to play outside and they take advantage of any chance to be in contact with nature. Being there for him and having the ability to grow professionally are the things for which she is most grateful.

Anastasiya Kotova - Customer Service

Anastasiya is originally from Ukraine, and it is in her home country where she discovered the world of Specialty Coffee back in 2014. When she came to Italy in 2016 to start a master degree at the University of Bologna, coming across GSC became a wonderful discovery after some months of searching for Specialty Coffee. Just as some of her colleagues, she first become a loyal customer of GSC before joining the team in 2019.

Her principal function is customer care: replying to the various requests and resolving issue when they arrise. She combines her passion for specialty coffee with her passion for research and is about to start her PhD degree in international law.

Matteo Coco - Head Barista

Matteo has nurtured curiosity about the world of hospitality ever since he started professional education in the industry. 

He started working in catering at the age of 17, but his true passion has always been coffee, particularly latte art. Matteo got to know Rubens in 2013 during a friendly latte art competition, from whom he received the encouragement to enter the world of specialty coffee. Since that day, he has been studying eagerly all the aspects of coffee cultivation and production that come together in a cup. He reached the finals of Italian Latte Art championships thrice - in 2014, 2017 and 2020.

He is now proud to manage Gardelli Specialty Coffees flagship store.

Katherine Chuy - Social Media

Katherine arrived in Italy from Guatemala in January 2021 with great happiness and enthusiasm. 

Katherine comes from a family with a long-standing heritage in coffee cultivation. Her family has been growing coffee since the early 1900s and, as a fifth generation of coffee producers and exporters, she carries that legacy in her blood with a lot of love and pride. 

She studied business administration in Guatemala City, and she has subsequently founded two farms - Finca Bella Vista, that she managed single-handedly, and Finca Pinos Altos that she co-owns with her brother and with the support and example of her family.


It was thanks to her love for coffee that she met her husband, Rubens, who has been helping her to improve the processing and selection techniques of specialty coffees. 

Katherine is now part of the GSC team, where she works with social media. To her, GSC is more than a team - it is a family, united by passion for specialty coffee and dedication to excellence and quality.